With the removal from the Appstore of Appgratis, now it’s time to think about the model of these applications that feature others applications. Loved by users but pariah for the platforms, what can we really think about this online advertisement model?
Each developer knows this: there is no [...]Continuez →
Forecasts predict that apps would generate 25 billions of dollars this year (see article). However, developing an application doesn’t mean that you are going to earn money. It all depends on the strategies implemented.Continuez →
Comscore, the American expert in media statistics, presented its insights about the French case on March, 14th, in a report called 2013 France Digital Future in focus : tendances clés du digital en France et leur impact sur l’avenir (you can download it for free if you have a corporate email address).
The study [...]Continuez →
The Chatterbox ABC (L’Abécédaire qui ne sait pas se taire) is the name of Europa-Apps’ new project in collaboration with Virginie Aracil, a graphic designer who founded her own organic cotton brand byVirgo®. She was already the author of our latest release Kids Square.
Creating an ABC, which [...]Continuez →
Fiksu is a mobile Marketing platform. It publishes white papers about some specific aspects and key factors of success of promoting apps on a regular basis. In this post, we will sum up the conclusions they draw in their latest release, pointing out five major mistakes not to make when commercializing ones [...]Continuez →
While Apple is celebrating the fifth anniversary of its App Store, they surely can brag about all the way they went, in terms of volume as well as of revenue. Today, iTunes and Google Play both offer 700,000 mobile applications to download, and, according to Gartner, smartphone users dedicate 2 hours daily [...]Continuez →
A recent article by mobile analytics firm Flurry highlighted an issue, which very few consumers – if none – are aware of, but which app developers are very familiar with: the proliferation of digital supports they have to conceive their apps for. In January, Flurry identified 2,130 distinct mobile devices with active [...]Continuez →
This year’s annual edition of the Mobile World Congress ended Wednesday, February 27th 2013 in Barcelona, Spain. Once more, developers, mobile manufacturers, publishers, journalists and varied experts attended the event in crowd to discover or make discover the latest mobile products released in the beginning of the year. The attendance was estimated [...]Continuez →
Do you remember? In April 2011, Pennsylvania citizen Garen Meguerian had pressed charges against Apple, arguing its policy as regards in-app purchases within children mobile applications was too permissive. Her 9-year-old daughter had indeed put upon virtual currency purchases in simulation apps Zombie Cafe, Treasure Story and City Story… The bill had [...]Continuez →
Ce matin au Labo de l’édition, incubateur parisien spécialisé dans l’innovation au service de l’édition et la presse (et accueillant entre autres Europa-Apps !), a eu lieu la conférence-ouverture du CRAK, le premier groupement d’éditeurs d’applications jeunesse en France.
L’initiative nous vient de Laure Deschamps, journaliste spécialisée dans les [...]Continuez →